Come Rhyme With Me
Leading supermarket to keep the nation rhyming its way to cooking confidence.
3rd September 2009
Despite increasing numbers of celebrity chefs, cooking shows and campaigns to improve the nation’s diet, research reveals that 27% of Brits still don’t feel confident in the kitchen*. In fact, one in 10 of us admit we simply can’t remember the ingredients for British classics such as Yorkshire puddings.
But help is at hand, as supermarket chain Morrisons has created the UK’s first ‘Food Laureate’, to provide the nation with simple poems to help them prepare their favourite dishes. This move is the latest in a series of commitments from the retailer that help Brits have confidence in the kitchen. Morrisons make and prepare more food in store than any other supermarket and is dedicated to passing on food know-how to its customers.
Rhythm and Rouxs
Rhymes have long been used to help commit facts and figures to memory and now the nation’s chefs can use Morrisons poems to remind themselves what they need to do every time they go into the kitchen. Working with three of Britain’s top wordsmiths Ian McMillan, John Mole and Peter Sansom and with the backing of the Poetry Society, the supermarket has compiled a collection of poems, to keep the nation cooking through the power of poetry.
For instance…
Better Batter by John Mole
What you're going to need for a dish that can't fail
Are a bowl, a deep fryer, flour and ale.
Stir the mix in the bowl, give your fillets a coating,
Heat oil in the pan then watch the fish floating.
Turn the heat high, hear the sizzle and spit
Serve them with chips and hey presto that's it!
To help busy shoppers, Morrisons will be playing the poems in its 415 stores across the country. Thousands of recipe cards will also be available in every Morrisons store so that customers can collect their own almanac of rhyming food tips.
What’s more, the poems along with filmed live demonstrations will be available on www.morrisons.co.uk and Morrisons is challenging the nation to share its own rhyming recipes, to add to the collection.
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